RELAUNCHING A LEGEND BY TAPPING ITS CULTURE
Bronco is back! To help relaunch this iconic brand, Ford turned to Public Label to bring the new Bronco to life with Bronco enthusiast, over-landing, and lifestyle audiences while providing future owners their first look at Bronco. Our experiential events put the Bronco in its natural environment where enthusiasts could experience the new heartbeat of Bronco like never before.
Additionally, Public Label developed a post-event CRM campaign to keep the conversations and conversions going.
75%
Of Attendees Shared the Event
95%
Raised Their Hand to Learn More
85%
Said They Were Likely to Purchase a Bronco
31%
Reserved a Bronco on the Spot
